Here’s Just A Little of His-story …
Early on Jonathan was an inquisitive, curious soul… an avid reader who showed skill at communicating with words through the pen.
How early? At the young age of nine, Jonathan read an article in the newspaper and all the follow-up letters to the editor about an issue that caught his interest.
Jonathan wrote a letter to the editor with a thought-through outline offering his solution of what he felt should be done …
Jonathan decided to write a letter(typed) to the editor and outline what he felt should be done and offering a unique and unconventional solution. What was the “problem”?… and What was this unique solution you ask? Well..
>>> The “letter to the editor” Jonathan wrote (typed) was not your average, regular complaint, or personal response, but a more involved, thought-through and detailed step-by-step guide offering the sales guidance that the company in the story had been missing all along.
After speaking with the company representatives, the newspaper editor forwarded Jonathan’s complete letter to the company to implement the detailed and unconventional steps. The company representative agreed the idea was unique and very unconventional but wanted to give it an opportunity.
The result was astounding! The company implemented the exact steps and in just 3 weeks they showed an increase in their sales by over 1200 percent… All this happened just by following the unconventional steps outlined by this nine year old.
The editor of this major newspaper also responded with a letter back to Jonathan expressing that he was surprised that no one had come up with such a unique and unconventional solution. The editor also inquired in his letter about which agency this writer worked with.
All the time the editor not knowing that Jonathan was only nine years old.
What was the “problem”? … What was the specific industry? … What was the issue that so intrigued Jonathan? And what was his involved, thought-through and detailed step-by-step unconventional guide offering the profit producing RESPONSIVE results that this companies product had been missing all along?
Well … those details are left for another another conversation. By the way… all my clients know the answer. But, let’s just say at the time many years ago, Jonathan’s letters back and forth with this editor (of a major newspaper) were the beginning of his getting many others just like you …
“Proven, Targeted, Responsive Profitable Results = More Sales”
So You May Ask… Why Hire Jonathan?…
It was1983, after several … no, many persuasive telephone conversations with Gene Schwartz, yes, the actual Eugene Schwartz… Jonathan came to New York City … but for only two weeks. Gene had agreed to mentor Jonathan daily if he would make the daily trek at dawn to Gene’s home. This intensive and focused, day-by-day mentoring training with Gene would continue for 10 days out of the limited 14 days he would be in New York before Jonathan’s scheduled departure.
Within the first 10 minutes…
“…of our first day meeting together, very quickly Gene instructed me of my first task. Gene sent me back out the door … to find the first newsstand and… buy as many “National Inquirer” type news papers as I could find.”
“Now realize, I had no idea what Gene was talking about. But, I was game for the task. Also, at the time I had no idea what Gene wanted me to do with these newspapers. I was shown the importance of…”
Research, Research, Research…
“I found a newsstand almost immediately … this being New York City and all. I asked the man running the stand to give me all the newspapers like “National Enquirer.” Needless to say, this guy thought I was well …a bit bonkers.”
“I gathered up all the several newspapers back up to Gene’s place. Gene immediately asked me to quickly locate (research) all the headlines I could find and write them out longhand on the paper tablet laying on the table. After some time Gene came to me and told me to take a 5-minute break and do ANYTHING else … then I could get back to my task. Gene strongly emphasizing the importance to me of setting a timer, only…”
33 Minutes and 33 Seconds…
“… working 33 minutes at a time and then taking the 5-minute break from the writing doing anything else. And then Gene gave me the reason why he wanted me to write out all of the headlines … well, I’ll get back to that in a minute.”
“So… Why am I telling you this story? Well, the fact is that this little method Gene showed me was just the beginning of the personal mentorship lessons in which Gene taught me about how he wrote such amazing winning ads. And as I started absorbing all the many different secrets … so many Gene did NOT include in his 1966 book “Breakthrough Advertising” [FYI: a used copy of the out-of-print book sold sometime back in 2001 on eBay for more than $900USD] I find it even more amazing to tell you about this all these years later. Gene told me to pay attention to this interesting insight…”
ADs Sell More By Listening …
“And I can tell you that today with more winning and profitable ads coming every day for client after client, at times I feel I am channeling my mentor Gene … although even he said: “… just listen to your clients…” and if you do, they will help you write the copy.”
“Towards the end of my 10 days, one morning after some of Gene’s intense mentorship… watching, absorbing, learning many of the methods he had written in his book ‘Breakthrough Advertising’ … and so many more unwritten inside secrets behind many of his winning ads … those secrets that produced massive profits … Gene announced that we were taking a break and he was taking me to lunch. Lunch … you say?…”
“They All Laughed When I Said I Went To Lunch…
But When I Said Who I Had Lunch With…”
“Little did I know until we walked into this little, but very exclusive restaurant, I was going to meet another advertising legend, truly a giant, and Gene’s friend, Mr. John Caples. John Caples, author of the famous ad: “They Laughed When I Sat Down at the Piano — But When I Started to Play!” Let’s just say that I was fortunate indeed. And I had many questions for Mr. Caples at lunch, which he graciously answered for me.”
So, I guess the question for you again is:
Why should you hire me to sell your product? …
Well, Gene Schwartz, author of Breakthrough Advertising, my own personal mentor, told me to refer you to one of his quotes to describe my level of expertise derived from just some of his training and mentorship…Gene said:
“The person who is best prepared and the most
knowledgeable makes the most money.”
Another mentor of mine I learned a few things from directly, advertising great David Ogilvy, also provided another guide to why you should hire me with this excerpt from his book, Ogilvy on Advertising: where Ogilvy wrote:
“I once asked Sir Hugh Rigby, Surgeon to King George V, ‘What makes a great surgeon?’ Sir Hugh replied, ‘There isn’t much to choose between surgeons in manual dexterity. What distinguishes the great surgeon is that he knows more than other surgeons.’
“It is the same with advertising agents. The good ones know more.”
“I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any; he preferred to rely on his own intuition. ‘Suppose,’ I asked, ‘your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall-bladder, or a surgeon who relies on his intuition? Why would our clients be expected to bet millions of dollars on your intuition?'”
What Schwartz and Ogilvy both said above essentially is that I am the copywriter who has studied diligently and has acquired the working knowledge to help you the most.
When You Want Your Products To Sell More…
From Your Advertising Investment …
Hire a Proven Producer …
Over the last four decades I have demonstrated this knowledge by helping people just like you make more profits selling their products and services in direct response print sales letters, display print ads, postal mailings, magalogs, catalogs, online digital, websites, in audio, in videos as well as DRTV – Direct Response Television short form also known as infomercials, and now also in emails, and in text messages.
If it’s time now for you to take your business to the next level… become a new client.
Profitable Results Demonstrated:
“Since Second Look™ AD Critique…
A 120% Increase in Business…”
Gayle Brantuk, Vice President, Glen-L Marine Designs
Jonathan (and Two Comma Copy – a non-traditional agency) has quietly generated responsive product and service sales work over the last four decades to-date over three billion dollars in sales so far for various companies in financial, banking, traditional and alternative health, pharmaceutical and many other industries.
Now this unconventional edge is available to you whether you are a company of one, you have a small company of a few or even a larger corporation with many – Professional direct response marketing and copywriting advert expert bringing you over four decades of sales producing in various advertising mediums like: print, audio, and/or video throughout: Australia, Japan, South Korea, the United States, United Kingdom, Hong Kong and mainland China, Holland, Canada, Chile, France, Germany, Spain, Portugal, Sweden, Finland, Norway, Mexico, Argentina, and others.
Delivering targeted responsive copy whether you are selling a product or service… Jonathan’s unique marketing perspective has been shown to outperform current controls.
Q: What does “Two Comma Copy” stand for? …
Hence, two commas: One Million Dollar Producing Copy ($1,000,000)
Profitable Sales Letters and Advertising …
Featured In Several Countries
and Several Languages
To date Jonathan currently holds and has held several controls (dominant selling ads) selling a wide-variety of products/services that have been translated, published and sold in English (Australian, British, American), French (France, Quebec-Canada), Japanese, Korean, Chinese, Dutch (Holland), German (Germany), Spanish (Spain, Chile, Mexico, Belize, Argentina), Portuguese (Portugal, Brazil), Swedish, Finnish, Norwegian and Russian. *Newly added: Arabic and Farsi.
P.S. Find out if Jonathan Dune is a good fit for your business… GET started now by clicking here: Set-Up Your Own No-Strings-Attached Confidential Chat
Or … Just click here and you will be guided to a page with a confidential evaluation.
P.P.S. If You Want …
CLICK HERE to schedule your own risk free consulting session now via telephone or Skype. Or go the button below …